Kendrick Ayers

The Single Most Significant Reason Many Small Businesses Fail

to know if it's good enough to thrive! Here are three things successful businesses that have stayed in business for five years or longer have in common: 1. The idea. A successful business start-up always starts with an idea. Something that makes your ... Read >

The Road Map to Success for the Solo Professional

A significant factor to attracting your ideal clients is telling them why you are dissimilar from the others and unique in what you teach. As a solo-professional, you are your brand. What can you offer your clients that makes you different, diverse and sp... Read >

How to Successfully Run an Online Business

What avenues are best to bring customers to you and increase your visibility? A very effective way to generate business, thus increasing your profits, is to talk to people you know; friends, families, neighbors, hit the pavement, spread the word to every... Read >

Make Sure Your Business is Prepared for the Bird Flu

How would your business operate if half your work force were out sick? Would your business continue to function if several of your top key employees died? How many employees are cross-trained in other positions? A recent study showed the threat that m... Read >

Strategies for Marketing that Don't Cost a Dime

Many small businesses are run from people's home computers and fall under the radar of business statistics. Whether you are working for a multi-level marketing company or selling painted bird houses the difficulty of advertising your products without a bu... Read >

Getting the Most Benefit for Your Business out of a Networking Event

collected 30, 40 or more business cards, but they are missing the real point. How many of these 30 or 40 people will you be able to follow-up? How many of these 30 or 40 will follow-up with you? What is the purpose to collect a huge number of business c... Read >

Managing Expectations of Your Customers

- Being treated politely and with respect - The phone being promptly answered - E-mails responded to within a reasonable timescale - Promises being kept - A clear complaints procedure - Clean and well maintai... Read >

Choosing the Bank that is Right for Your Business and You

Even if you have a good relationship with the Bank that has your personal account, don't discount the opportunity of looking around. One reason to consider opening your business account at a different Bank is that of total separation between the two aspec... Read >

The Importance of First Aid for the Workplace

There are four major components of workplace first-aid, namely; first-aider, first-aid, box, first-aid room, and first-aid equipment. When deciding on the number of first-aiders, first-aid box, first-aid room and first-aid equipment for the workplace, the... Read >

Finding the Right Franchise to Buy Into

There are over 2,500 different franchises for sale right now. Trying to choose the right one might seem like an impossible task. If you are a first time franchise purchaser, where should you begin? The answer is not easy; every franchise is unique and the... Read >

The Press Kit for Your Small Business

When the "experts" tell you you're going to need a press kit for your small business I'll bet you're wondering why on earth you'd need one. At least, I think you'd wonder why if you think a press kit is just for the press. But the term 'press kit' is mi... Read >

Planning Your Cash Flow as a Solo Professional

So... what is cash flow planning? Cash flow planning is projecting your future cash inflows from sales, services, and loans, and comparing them to your future cash flow needs (suppliers, salaries/wages, loan payments, taxes, etc.). The difference betwee... Read >

Looking at the Market in India

Nowadays ,outsourcing has become one of the most reliable alternatives for foreign firms to delegate their tasks to other nations in order to meet their goals of fulfilling their tasks in the field of either IT, generating software's, or passing their com... Read >

Emails and Letters to Self-Promote Your Business

Much of business involves inducing people to do what we want them to do. Whether it is to sign a proposal, return a call, set up an appointment, provide information or pay a bill, we are constantly nudging. In business, to exist you must persist. But w... Read >

Don't Try to Target Everyone

Anyway, the ducks fly over the blind, and the guy with the shotgun jumps up and shoots wildly at the whole bunch. He figures he's got a shotgun; he should be able to hit one of them. But he hasn't waited until he sees them and he's shot too soon. He compl... Read >